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- REGIONAL OUTLOOK OUTSIDE THE TOKYO AREA
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- Osaka and the Kansai: The Kansai is the region centered
- around the cities of Osaka, Kyoto, and Kobe. It boasts a
- population of 22 million. The six prefectures comprising
- the area -- Osaka, Shiga, Nara, Wakayama, Kyoto, and Hyogo
- -- account for almost 20 percent of Japan's total economic
- output. The Kansai's GNP exceeds $410 billion, which is a
- figure that represents approximately 3 percent of the
- world's output. If classified as a country, the Kansai
- would rank above Canada as number seven among the world's
- largest economies. Osaka, the largest city in the Kansai
- with a population of approximately 4 million, serves as the
- commercial hub for the entire region. The Kansai area, and
- specifically Osaka, is Japan's historical business center.
- Several major industries in Japan, including
- pharmaceuticals, textiles and apparel, sporting goods, and
- chemicals, are concentrated in the Kansai.
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- The Kansai is also the center for a number of major
- construction projects. A recent survey conducted by the
- Kansai Revitalization Center (KIRC) lists 822 major
- projects in the Kansai area valued at over 35 trillion yen
- (approximately $250 billion). This major project
- development represents tremendous opportunities for U.S.
- companies. These opportunities range from design and
- construction services to supply of building materials and
- resort and leisure equipment.
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- Businesses in the Kansai benefit from lower operating
- costs, and a lower cost of living, than those in Tokyo.
- For example, the monthly rent for a three-room office in
- Osaka is $670 compared to $2,300 in Tokyo. A typical
- condominium in Osaka rents for $800 a month compared with
- $4,000 in Tokyo. Osaka is less than three hours to Tokyo
- by bullet train.
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- The U.S. Department of Commerce has an office in Osaka and
- is available to counsel U.S. companies on business
- opportunities in the region. The American Chamber of
- Commerce in Japan has a Kansai chapter, which has over 300
- members. In addition, other groups such as the
- International Business Association provide strong
- networking opportunities.
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- Nagoya and the Chubu Region: The Chubu region is located
- in central Japan and includes the prefectures of Aichi,
- Gifu, and Mie. Nagoya, located in the Aichi prefecture, is
- the largest city in the Chubu area and has a population of
- over 2 million. The GDP of the Nagoya area alone is as
- large as the Republic of Korea's. The Chubu region is the
- home of such industrial companies as Toyota, Noritake,
- Brother, Makita Power Tools, and Nippon Denso. This region
- is currently attracting a significant amount of attention
- both domestically and internationally. Plans for a new
- 24-hour international airport have begun, and the airport
- is expected to be operational by the year 2005.
- Developments in the auto, aerospace, and new materials
- industries are also bringing attention to this area. A
- number of U.S. aerospace companies have been making
- significant investments in the Nagoya area. Moreover,
- automobile parts suppliers and other high technology
- companies view Nagoya as an excellent base for research and
- development centers.
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- American business people in Nagoya recently created the
- American Business Community of Nagoya. This group is
- similar to the American Chamber of Commerce in Japan (ACCJ)
- and seeks to provide self-help for U.S. firms doing
- business in this region. To date, the group has nearly 30
- members, and representatives of such U.S. firms as General
- Dynamics, United Technologies, and Coca-Cola. The U.S.
- Department of Commerce recently established a new office in
- Nagoya to assist U.S. companies interested in investing in
- the area and seeking possible business opportunities in the
- region.
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- Fukuoka and the Kyushu-Yamaguchi Region: The
- Kyushu-Yamaguchi region, lying 700 miles west of Tokyo, has
- a land area the size of Switzerland and an economy 1.5
- times that of the Netherlands and 2.6 times that of Taiwan.
- Local business leaders call Kyushu Japan's "Silicon Island"
- because of the semiconductor industry there which accounts
- for 42 percent of Japan's total chip output. In addition,
- a recent movement of the Toyota group to Kyushu, along with
- expansion by Nissan, will bring an estimated 10 percent of
- Japan's car production to this island within the next five
- years.
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- Regional business and political leaders have sought to
- stimulate economic growth through a wide variety of
- innovative development projects, including high-technology
- research, waterfront redevelopment, and elaborate resort
- projects. Public works projects in the Kyushu-Yamaguchi
- area will amount to approximately $36 billion over the
- coming decade, and the Fukuoka area resort projects are
- estimated to be worth $14 billion. Plans are being made to
- obtain funding from the national government to start
- construction of a major new international airport within
- the next ten years to serve as a new hub for western Japan
- as well as for nearby Asian countries.
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- Particularly good business prospects in the
- Kyushu-Yamaguchi region may be found in the areas of
- electronics and computers, architecture, design and
- construction, and medical equipment and technology.
- Exhibitions and seminars are organized by the U.S.
- Department of Commerce's Fukuoka office in each of these
- areas during the course of the year.
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- Sapporo and Northern Japan: Northern Japan, consisting of
- Honshu's four northeast prefectures and the island of
- Hokkaido, has a gross regional product larger than $275
- billion. This industry-centered region imports heavily
- from other parts of Japan, but U.S. products can be
- extremely competitive. The secondary and processing
- sectors need lower priced American materials and services
- to survive. Establishing distribution in this region is
- much cheaper than in Tokyo. Sapporo, in Hokkaido, lying 700
- miles north of Tokyo, is also an important center of
- commercial activity.
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- The best sales prospects in northern Japan are home
- building materials, major project construction and building
- materials, food processing machinery and supplies,
- agricultural machinery and supplies, and tourism.
- Exporters of coal, logs, wood pulp, processed lumber, fish,
- fish products, feed grains, and all other agricultural
- inputs should pay particular attention to the increasing
- demand for domestic product substitutes. Hokkaido is a
- good test market for recreational and consumer goods and
- direct mail sales. The U.S. Department of Commerce office
- in Sapporo can provide consultative and facilitative
- services, temporary work space, simple office services, and
- exhibition and seminar space in its display area for
- American products.
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